This video series is an excellent example of how to use video in a Social Media Marketing campaign.
BP. had their Facebook fans write in fashion questions and we created a series of videos to answer some of those questions. Those videos were then used on the BP. Facebook page as well as the BP. blog.
The models are all members of the teen fashion board that gives BP. feedback on their clothing line rather than using professional models.
BP. did a great job of getting their fans involved in every level of this campaign.
You can watch all seven videos on the BP. page here:
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