I’ve been thinking a lot about the kinds of videos that Subversionz Media does and the kind of work that I really want to pursue moving forward. I’ve come to the conclusion that I’m not terribly interested in going after broadcast projects. TV is boring and one dimensional and gradually becoming less relevant to media.
The possibilities that are available for integrating video into online experiences, social media marketing campaigns, and even guerilla marketing strategies are far more exciting than the one way monologues of the television era. So I created this little promo piece to give a voice to our new directions.
Some times I surprise myself by how quickly I can create a video that I’m really excited about. This particular video took, oh, roughly 6 hours to animate. I developed the idea in my head over the course of a couple of days, but the animation itself took one afternoon. No better motivation than enthusiasm about your project. I hope you enjoy watching it as much as I enjoyed making it.
