There may not be a better vantage point to the rapid advances in VR (virtual reality) and AR (augmented reality) than being part of the tech community in Seattle. This community has been on the front lines of the next generation of interactive technology that is just about to be released to the public after…
Archive for: March, 2016
Mayfly Content, or temporary content with an extremely brief lifespan, is a growing and compelling approach to digital content creation. In foregoing content’s longevity, platforms like Snapchat instead drive immediacy in consumption and response. Content that creates an immediate connection with its audience before expiring – and disappearing – drives significantly more immediate responses than…
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