Blog

Now Offering 360 Video Production Services

  We can now offer full service 360 video production.  From concept creation through the shoot to incorporating 2D and 3D animation into the 360 video, we have you covered every step of the way. Below is the “Imagine the Possibilities” footage before any of the 2D or 3D graphics were added into the piece.…

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Virtual Reality: The view from here

There may not be a better vantage point to the rapid advances in VR (virtual reality) and AR (augmented reality) than being part of the tech community in Seattle.  This community has been on the front lines of the next generation of interactive technology that is just about to be released to the public after…

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Mayfly Content: Creating Content for Urgency and Intimacy

Mayfly Content, or temporary content with an extremely brief lifespan, is a growing and compelling approach to digital content creation. In foregoing content’s longevity, platforms like Snapchat instead drive immediacy in consumption and response. Content that creates an immediate connection with its audience before expiring – and disappearing – drives significantly more immediate responses than…

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Happy (Belated) New Year!

The Subversionz Media Team hopes your new year has kicked off with a bang! We just wanted to update all of you on some exciting news here at the studio such as the fun fact that…     We’ve relocated from our long time home at the Old Rainier Bottling Plant into a beautiful new…

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The Subversionz Philosophy

Emotional stories trigger a lot of activity in the brain.  Tapping into the emotional parts of the brain connects you to your customers in several incredibly powerful ways. Emotional stories trigger long term memory, making them more memorable. Emotional stories trigger the part of the brain directly linked to making decisions and taking action. Emotional stories trigger…

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Finding Your Single Story – Seattle Interactive Conference Recap

How to find the “why your company exists” and the “why it matters to your audience” and the overlap between the two is critical to creating brand loyalty and consistent messaging across all of your marketing needs.     For those of you that attended Seattle Interactive Conference this year and were able to attend…

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Apple: The Master of the Emotional Appeal

Apple is consistently used as an example of brilliant marketing or branding, and with good reason. Apple has a long history of creating ground breaking ads that resonate with their audience in an incredibly powerful way.  Starting with their 1984 Super Bowl ad. Time and again, Apple creates campaigns that are not only powerful and relevant…

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