There may not be a better vantage point to the rapid advances in VR (virtual reality) and AR (augmented reality) than being part of the tech community in Seattle. This community has been on the front lines of the next generation of interactive technology that is just about to be released to the public after…
Category Archive for: Marketing
Mayfly Content, or temporary content with an extremely brief lifespan, is a growing and compelling approach to digital content creation. In foregoing content’s longevity, platforms like Snapchat instead drive immediacy in consumption and response. Content that creates an immediate connection with its audience before expiring – and disappearing – drives significantly more immediate responses than…
How to find the “why your company exists” and the “why it matters to your audience” and the overlap between the two is critical to creating brand loyalty and consistent messaging across all of your marketing needs. For those of you that attended Seattle Interactive Conference this year and were able to attend…
Apple is consistently used as an example of brilliant marketing or branding, and with good reason. Apple has a long history of creating ground breaking ads that resonate with their audience in an incredibly powerful way. Starting with their 1984 Super Bowl ad. Time and again, Apple creates campaigns that are not only powerful and relevant…
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